Engineering,
marketing, and AI
are the same job now.
Paid media, SEO, AI workflows, and growth systems. I ship the product too, not just the funnel.
▸ Or AI engineering for foundersSystems over chaos.
An illustrative live diagram: an AI core takes intent signals and a shipped product, drives a content engine and a paid engine into a revenue engine, and learns from what attribution measures, all running under human oversight.
About
Three roles.
One pair of hands.
I'm Amrudin Catic. I studied mechanical engineering because I wanted to understand how things actually work, not just what they do. Every system has a structure underneath it: constraints, inputs, feedback loops, failure modes.
A Master's in Marketing Management came later, but the engineering lens followed. The problem was never effort. It was always structure.
For years that meant designing the system and handing the build to someone else. AI ended that. The distance between knowing how a system should work and being able to ship it has collapsed, so I stopped handing it over.
Three games are live. The tools on this site are mine. The client systems run in production. Same hands, same method. Less chaos. More clarity. Stronger growth.
Mechanical Engineering, B.Sc., University of Zenica
Marketing Management, M.Sc., University of Sarajevo
Based in Sarajevo.
Philosophy
Half a system
is not a system.
Every failure below is the same failure. One half shipped without the half that makes it work.
Campaigns without systems
One-off launches that spike and disappear. No infrastructure to compound, no feedback loop to learn from.
Traffic without conversion
Thousands of sessions, empty pipeline. Because attention was optimized, not intent.
Content without distribution
Good ideas published into the void. Distribution is an architecture problem, not a volume problem.
Activity without leverage
Teams running hard on tactics that don't compound. Busy is not building.
Product without demand
Software shipped into silence. Building is half the job. Nobody tells engineers the other half exists.
AI without direction
Faster output, same confusion. When there's no strategy behind it, AI just accelerates noise.
Running faster isn't a growth strategy. Hamsters do that all day. The real work is in how things are designed.
- Amrudin Catic// systems
Infrastructure, not services.
Four interconnected engines. Each one compounds on the others.
Pipeline Engine
Outbound and automation infrastructure that turns attention into qualified pipeline without scaling headcount linearly.
- Lead generation systems
- Outbound workflows
- Marketing automation
- Pipeline thinking
- AI personalization
- CRM integration
Pipeline doesn't come from hope. It comes from process.
Organic Growth
SEO and content built to compound, not as isolated posts, but as structured authority and distribution.
- SEO systems
- Content architecture
- AI-assisted workflows
- Authority building
- Topical mapping
- Link strategy
Content is infrastructure when built right.
Paid Growth
Performance infrastructure designed to scale acquisition without CAC drift.
- Google Ads
- Meta Ads
- LinkedIn Ads
- Funnel optimization
- Creative testing
- Bid strategy
Before you scale spend, you need a system that converts.
Product Engineering
The software itself. Websites, internal tools, and AI agent pipelines, built and handed over as working systems rather than specifications.
- Web apps
- Internal tooling
- AI agent pipelines
- Automation backends
- Technical architecture
- Documentation handoff
A funnel is only as good as the thing it points at.
Blog
Inside the work
Anatomy of a Four-Agent Cold Outreach Pipeline
One cold outreach prompt demoed beautifully and fell apart on repeat runs. Splitting it into four agents removed 40+ hours of manual work a week for a client.
Beyond A/B Tests: A Growth Experimentation System
Only a third of A/B tests produce a significant win, and the median lift is 0.08%. The problem is altitude, not tools. Here is a system for testing strategy.
Personal Brand for Engineers: A Systems Approach
73% of B2B decision-makers trust thought leadership over marketing. Engineers do not have a talent problem. They have a distribution problem.
Experiments
Live in
the lab.
Offer Generator AI
Building an AI tool that helps generate service offers, packages, and pricing structures based on target market and positioning.
Reporting & Insights Engine
Creating an AI-powered reporting layer that turns marketing and sales data into insights instead of just dashboards.
Growth Strategy Simulator
Exploring how AI can simulate marketing strategies, funnels, and growth scenarios before execution.
Growth Work
Systems
in motion.
Three engagements, three different shapes of work. Click any card to read the full case study.
* Engagements anonymized to protect clients. Specifics shared in full case studies.
Built
Proof I
actually build.
Not side projects. Three products designed, built, and shipped end to end. The engineering half of the job, in public.
GUT/CHECK
Five instruments. Sixty seconds. One verdict.
5 rounds ~60 sec 100 instruments no account
Play today's checkHEFT
Weight, balance, and the click of a clean drop.
iOS + Android Box2D 7 modes 30 missions
See the siteAFTERBLUE
The after-party that never closes.
WebGL 57 tracks 6 dances no account
Go to the partyReady to build
If growth feels
chaotic,
your system is broken.
Twenty-minute discovery call. Fit check, not a pitch. No pitch decks. No retainer pressure.
Book a 20-min call