Flagship engagement
AI agents SaaS for cold outreach
- Industry
- AI / sales tooling
- Scale
- Custom build for a client
- Duration
- Delivered as a one-time build, currently running in production
The problem
Cold outreach is broken at scale. Bad targeting plus generic pitches push reply rates below one percent. Mail merge personalization fools nobody. The client wanted real personalization without paying a human team to do it manually.
The diagnosis
Real personalization needs a system, not a template. The work splits cleanly into separable agent responsibilities: finding the right prospects, understanding each prospect, writing something specific to them, and sending it without sounding automated.
What I did
Built a four-agent pipeline. Agent 1 finds qualified leads against the client's ICP. Agent 2 audits each lead's website end to end. Agent 3 generates a personalized presentation using outputs from agents 1 and 2. Agent 4 sends a conversation-starter email referencing one specific finding from the audit by name.
The insight
The non-obvious choice was making each conversation-starter email reference one specific finding from the website audit, not a generic "I read your blog" template. That is what drives reply rates. Every other piece of the system exists to make that one sentence specific and credible.
The result
System eliminates 40+ hours per week of manual research and outreach work for the client. Currently running in production. Built and delivered as a one-time engagement; client owns and operates it.